Supporting strength coaches, athletes, athletic trainers, physical therapists, fitness trainers and enthusiasts

Welcome! My mission is to support strength and conditioning coaches, personal trainers, physical therapists and assistants, athletic trainers, athletes, and fitness enthusiasts achieve their goals. As a muscle performance expert, specifically within the area of resistance training, I have spent the past 20 years in gyms and athletic training centers and loved every single minute of it!


Although I hold a Ph.D. in Kinesiology from the University of Texas at Austin and an MS in EX SCI from Florida State University I am proud to be a high school drop-out truly educated in the gyms.

My career started in boxing and inspired my earliest interest in timing and performance and later served as the original idea for the book Timing Resistance Training: Programming the Muscle Clock for Optimal Performance (Human Kinetics, 2019). Right now, timing is the most current topic in sports performance, and I am so excited to have the chance to share groundbreaking research on the discovery of muscle clocks and what they mean to muscle performance with you all!


Passionate about gyms and resistance training programming, my goal is to provide you with the most up-to-date, research supported resistance training methods. To achieve that goal I develop continuing education webinars, courses and programs that are approved by National Strength & Conditioning Association (NSCA), American Council on Exercise (ACE), American College of Sports Medicine (ACSM), and Collegiate Strength and Conditioning Coaches Association (CSCCa). Through the book, custom live events online continuing education courses, and articles, strength training methods are my passion and I want to share that with you. I would love to hear from you. Please contact me directly at

“I’ve had the privilege of working with Amy Ashmore as she conceptualized and launched two of her most recent courses. She has a keen understanding of the changing needs of fitness professionals and provides engaging and applicable material to address those needs. Amy is an excellent educator and content collaborator. Her professionalism and clear passion for what she does is evident in every conversation and communication. I look forward to working together on future projects.”

Lauren Shroyer, MS ATC Director of Product Development, American Council on Exercise