Supporting strength coaches, serious athletes, fitness trainers and gym enthusiasts

I am Amy – my mission is to support trainers, coaches, staff, athletes, and fitness enthusiasts to achieve your goals. As a sports and fitness programming expert, I have spent the past 30 years in gyms and athletic training centers and loved every single minute of it!


Although I hold a Ph.D. in Kinesiology from the University of Texas at Austin and an MS in EX SCI from Florida State University I am proud to be a high school drop-out truly educated in the gyms. It has been both a blessing and a privilege to be a part of the sports and fitness industries.


My new book Timing Resistance Training: Programming the Muscle Clock for Optimal Performance (Human Kinetics) will be released in July 2019. I am so excited to have the chance to share groundbreaking research on muscle performance with you all! Please keep an eye out for it….


Passionate about gyms and exercise programming, my goal is to support trainers, coaches, serious athletes, fitness enthusiasts, and businesses by providing sports and fitness programming solutions. To achieve that goal I develop continuing education courses and programs approved by National Strength & Conditioning Association (NSCA), American Council on Exercise (ACE), American College of Sports Medicine (ACSM), Collegiate Strength and Conditioning Coaches Association (CSCCa), and many more. Through custom live seminars online continuing education courses, training manuals, program assessment and development, blogs and social media, sports and fitness are my life and I want to share that with you. I would love to hear from you. Please contact me directly at

“I’ve had the privilege of working with Amy Ashmore as she conceptualized and launched two of her most recent courses. She has a keen understanding of the changing needs of fitness professionals and provides engaging and applicable material to address those needs. Amy is an excellent educator and content collaborator. Her professionalism and clear passion for what she does is evident in every conversation and communication. I look forward to working together on future projects.”

Lauren Shroyer, MS ATC Director of Product Development, American Council on Exercise