Supporting trainers, athletes, and fitness enthusiasts

I am Amy – my mission is to support trainers, coaches, staff, athletes, and fitness enthusiasts to achieve your goals. As your sports and fitness programming solutions expert, I have spent the past 30 years in gyms and athletic training centers and loved every single minute of it! Although I hold a Ph.D. in Kinesiology from the University of Texas at Austin and an MS in EX SCI from Florida State University I am proud to be a high school drop-out truly educated in the gyms. It has been both a blessing and a privilege to be a part of the sports and fitness industries. Passionate about gyms and exercise programming, my goal is to support trainers, coaches, athletes, fitness enthusiasts, and businesses by providing sports and fitness programming solutions.

Lose the stress and workload, and leave the details of program analysis and development to me! 

Through custom program assessments and development, seminarsonline continuing education courses, publications, blogs and social media, sports and fitness are my life and I want to share that with you. I would love to hear from you. Please contact me here or directly at

“I’ve had the privilege of working with Amy Ashmore as she conceptualized and launched two of her most recent courses. She has a keen understanding of the changing needs of fitness professionals and provides engaging and applicable material to address those needs. Amy is an excellent educator and content collaborator. Her professionalism and clear passion for what she does is evident in every conversation and communication. I look forward to working together on future projects.”

Lauren Shroyer, MS ATC Director of Product Development, American Council on Exercise

Step-by-Step Programming Introduction

“Easy doesn’t mean cutting corners or not making the cut – it means working smarter, not harder and longer for the same outcome!”

~ Dr. Amy

Here are five quick programming tips:

  1. Start with a focus on the end goal(s) and outcomes.
  2. Simplify the process by narrowing your options to what you have available to work with and what is easiest for you.
  3. Stick with the 1st three weeks of programming only (duration of initial program set for you).
  4. Set your frequency of sessions.
  5. Establish your rest periods, both in session and between session.
  6. Choose your mode(s) of exercise for each session.
  7. Set your volume (how much) goals.
  8. Set your intensity (how hard) goals.
  9. Develop a few quick modifications in advance – obstacles will arise!

These are just a few tips to get you started with easy, safe, and effective programming. More to some soon!

~ Dr. Amy