Page Overview

This page gives you a brief introduction to what I have to offer your organization, along with what you can expect.

  • What You Can Expect

  • About Me

  • Seminar Topics

  • What Others Are Saying

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What You Can Expect

Here’s what you can expect from me:

  1. A conversational presentation. No boring slide by slide lectures!
  2. A learn by doing training and development event where your team will walk away with a new conditioning program.
  3. Prompt, professional responses to all of your calls and emails.
  4. Personal conversation to determine how I can best serve you, your staff, and your audience.
  5. A professionally prepared and engaging presentation and workshop tailored to your intended outcomes.
  6. On-site conditioning program assessment with strategic suggestions for improvements.
  7. Access to resources that include, but are not limited to presentation slides, current supporting research, and conditioning program with over 18 weeks of workouts and 100’s of individual workout sessions.
  8. Follow-up support.

About Me

I have spent my life in gyms and athletic training centers. With over 30 years of industry and academic sports sciences experience, I now devote my time to sports and fitness programming.

Why programming? It is where I can help others and best support the work of trainers. Over the years I learned that it is the intricate relationship between programming variables that excite me. I love coming up with programming solutions to optimize performance outcomes. Programming is in the details and that is what I love! My motto is this:

“Programming is an intricate puzzle of infinite possibilities and details interacting with a human being – a dynamic, changing system.”

~ Dr. Amy

Lecturing and speaking since 1993,  I have delivered over 250 presentations to academia and industry. With dozens of magazine and blog publications and three books reaching a global audience of over 500,000 people in 80 plus countries, I am honored to touch people through sports and fitness.

I live in fabulous Las Vegas, Nevada with my son, Aiden and our dog, Jimbug.

Primary Suggested Topics

Combined Training: Evidence-Based Practice Strength and Conditioning Programming: This workshop was designed based on the evidence-based practice course of the same name. The intent is to show strength and conditioning coaches and athletic trainers how to program to account for interference theory along with recently discovered muscle clocks. Attendees learn to develop, organize, and reorganize programming variables to design the most effective combined training and rehabilitation sessions. You will learn to:

  • Discuss interference theory and how it relates to combined training.
  • Explain what muscle clocks are and the role that they play in strength and conditioning training outcomes.
  • Develop effective combined training sessions to increase muscle performance.
  • Organize mode, frequency, duration, volume, and intensity of training to design sessions and programs that maximize muscle performance.
  • Design effective cardiovascular and flexibility training programs that improve endurance and flexibility while minimizing the negative effects on muscle performance.

Note: course is approved through National Strength & Conditioning Association (NSCA) for 5 contact hours and through Collegiate Strength and Conditioning Coaches Association (CSCCa) for 2.5 contact hours.

Programming for Strength Gains. Approved for CE credit by NSCA, ACE, ACSM, AAAI/ISMA, AFPA, IACET, NSCF, SCW, AEA, YMCA and more! Packed with real world tips, this workshop is designed to complement and enhance your existing strength programs. Explore how to apply new research on the timing of key programming variables to maximize strength gains. Discover how to time the frequency, mode, volume, intensity, and duration of training sessions to design effective and safe concurrent training programs while not forgetting about cardiovascular and flexibility training. In this dynamically delivered workshop, you will learn how to:

  • Build effective concurrent training sessions and long-term programs for strength gains.
  • Use frequency, duration, mode, volume, and intensity of training to design sessions and programs that maximize strength gains.
  • Use muscle’s ability to anticipate training sessions as an advantage.
  • Design effective complementary cardiovascular programs that improve endurance while minimizing the effects on strength gains.
  • Design effective complementary stretching programs that help to minimize the risks of injury and improve muscle pliability while minimizing the effects on strength gains.

*Approved through ACE, NSCA, ACSM, AAAI/ISMA, AFPA, IACET, NSPA, SCW, and YMCA for .1 (ACE) and .2 hours all other agencies.

Anticipation Training: Maximizing Performance and Recovery. Approved by the NSCA, Anticipation Training is an advanced programming method for elite performance coaches and trainers, athletes, and fitness enthusiasts. The method combines knowledge gained from new research on muscle physiology with traditional periodization training for strength, endurance, mass, power, and speed gains. In this interactive workshop, you will learn how to:

  • Time training sessions to align muscle’s biological clocks with the master clock and other body systems to maximize performance gains.
  • Structure and modify programs to utilize the benefits of your body and mind’s ability to anticipate.
  • Use intermittent rest as a training “cue”, not just recovery.
  • Avoid overtraining and learn about the benefits of undertraining.
  • Use common exercises in new ways to simplify strength programs.
  • Update current periodization programs for immediate application.

With each live seminar you will also get:

  • continuing education credits for attendance
  • discounted online CE courses
  • complimentary copy of Dr. Amy’s book Programming: A step-by-step guide to designing world-class sports and fitness training plans for all participants
  • access to an 18-week world class athletic training program including 100’s of unique sessions and workouts
  • access to templates for programming
  • access to current research and resources to continue to build and manage programs
  • one-on-one on-site program development coaching
  • a new program you will walk away with that day

What Others Are Saying

“I have been privileged to have a professional association with Dr. Ashmore for the past 8 years, during which time she has impressed me with her unique ability to effectively bridge the gap between the scientist and the practitioner.”

Cedric X. Bryant, PhD, Chief Science Officer, American Council on Exercise

“Amy Ashmore is a superb educator, whose enthusiasm for her subject matter bubbles over and reaches everyone in a room. Amy has been writing and presenting for IDEA since 2002. She can get a fitness professional audience more engaged in the topics of biomechanics and physics than you could ever dream possible! She is an intelligent professional and creative teacher, as well as a generous and delightful human being.”

Sandy Todd Webster, Editor in Chief at IDEA Health & Fitness Association