Page Overview

This page gives you a brief introduction to what I have to offer your organization, along with what you can expect.

  • What You Can Expect

  • About Me

  • Seminar Topics

  • What Others Are Saying

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What You Can Expect

Here’s what you can expect from me:

  1. A conversational presentation. No boring slide by slide lectures!
  2. A learn by doing training and development event where your team will walk away with a new conditioning program.
  3. Prompt, professional responses to all of your calls and emails.
  4. Personal conversation to determine how I can best serve you, your staff, and your audience.
  5. A professionally prepared and engaging presentation and workshop tailored to your intended outcomes.
  6. On-site conditioning program assessment with strategic suggestions for improvements.
  7. Access to resources that include, but are not limited to presentation slides, current supporting research, and conditioning program with over 18 weeks of workouts and 100’s of individual workout sessions.
  8. Follow-up support.

About Me

I have spent my life in gyms and athletic training centers. With over 30 years of industry and academic sports sciences experience, I now devote my time to sports and fitness programming.

Why programming? It is where I can help others and best support the work of trainers. Over the years I learned that it is the intricate relationship between programming variables that excite me. I love coming up with programming solutions to optimize performance outcomes. Programming is in the details and that is what I love!

Lecturing and speaking since 1993,  I have delivered over 250 presentations to academia and industry. With dozens of magazine and blog publications and three books reaching a global audience of over 500,000 people in 80 plus countries, I am honored to touch people through sports and fitness.

I live in fabulous Las Vegas, Nevada with my son, Aiden and our dog, Jimbug.

Seminar Topics

“Programming is an intricate puzzle of infinite possibilities and details interacting with a human being – a dynamic, changing system.” ~ Dr. Amy

Programming for Strength Gains. Approved for CE credit by ACE, NSCA, ACSM, AAAI/ISMA, AFPA, IACET, NSCF, SCW, AEA, YMCA and more! Packed with real world tips, this workshop is designed to complement and enhance your existing strength programs. Explore how to apply new research on the timing of key programming variables to maximize strength gains. Discover how to time the frequency, mode, volume, intensity, and duration of training sessions to design effective and safe concurrent training programs while not forgetting about cardiovascular and flexibility training. In this dynamically delivered workshop, you will learn how to:

  • Build effective concurrent training sessions and long-term programs for strength gains.
  • Use frequency, duration, mode, volume, and intensity of training to design sessions and programs that maximize strength gains.
  • Use muscle’s ability to anticipate training sessions as an advantage.
  • Design effective complementary cardiovascular programs that improve endurance while minimizing the effects on strength gains.
  • Design effective complementary stretching programs that help to minimize the risks of injury and improve muscle pliability while minimizing the effects on strength gains.

*Approved through ACE, NSCA, ACSM, AAAI/ISMA, AFPA, IACET, NSPA, SCW, and YMCA for .1 (ACE) and .2 hours all other agencies.

Programming for Clients Who Have Obesity. Approved for CE credit by ACE, ACSM, AAAI/ISMA, AFPA, IACET, SCW, and YMCA. Explore the biomechanics and brain changes that occur with obesity and how to account for them when training your clients who have obesity. Determine ways to select safer and more effective exercises for your clients and find tips for successful sessions. You will learn how to:

  • Design and execute safe and effective training sessions and programs.
  • Modify exercise sessions.

Anticipation Training: Maximizing Performance and Recovery. Approved by the NSCA, Anticipation Training is an advanced programming method for elite performance coaches and trainers, athletes, and fitness enthusiasts. The method combines knowledge gained from new research on muscle physiology with traditional periodization training for strength, endurance, mass, power, and speed gains. In this interactive workshop, you will learn how to:

  • Time training sessions to align muscle’s biological clocks with the master clock and other body systems to maximize performance gains.
  • Structure and modify programs to utilize the benefits of your body and mind’s ability to anticipate.
  • Use intermittent rest as a training “cue”, not just recovery.
  • Avoid overtraining and learn about the benefits of undertraining.
  • Use common exercises in new ways to simplify strength programs.
  • Update current periodization programs for immediate application.

Programming 101. Spend the day with a world class, award winning professional athletics conditioning program and learn how to build your own sports and/or fitness program. Leave with a customized program ready for implementation. Perfect for emergent trainers and as a great review for veteran trainers. In this dynamically delivered workshop, you will learn how to:

  • use the five variables of programming (mode, frequency, duration, volume, and intensity) to build a safe and effective sports and/or fitness routine
  • effectively schedule rest to optimize training results and maximize recovery

Biomechanics of Assisted Stretching. Flexibility is an important component of a health and fitness program and can aid in muscle recovery and pain management, yet it is often overlooked by clients. In this ACE and ACSM approved course, you will learn to facilitate stretching program for your clients by assisting them properly. Explore the three principles of force application that help you determine where to place your hands, what direction to push, and how much force to use when helping clients stretch. Stretch your clients safely and effectively using techniques for specific areas of the body.

You will learn:

  1. How the law of action-reaction relates to assisted stretching and how to apply it.
  2. To identify form errors that occur when the principles of force application have been violated.
  3. How stretching can help alleviate chronic lower back pain and peripheral neuropathies.

With each live seminar you will also get:

  • continuing education credits for attendance
  • discounted online CE courses
  • complimentary copy of Dr. Amy’s book Programming: A step-by-step guide to designing world-class sports and fitness training plans for all participants
  • access to an 18-week world class athletic training program including 100’s of unique sessions and workouts
  • access to templates for programming
  • access to current research and resources to continue to build and manage programs
  • one-on-one on-site program development coaching
  • a new program you will walk away with that day

What Others Are Saying

“I have been privileged to have a professional association with Dr. Ashmore for the past 8 years, during which time she has impressed me with her unique ability to effectively bridge the gap between the scientist and the practitioner.”

Cedric X. Bryant, PhD, Chief Science Officer, American Council on Exercise

“Amy Ashmore is a superb educator, whose enthusiasm for her subject matter bubbles over and reaches everyone in a room. Amy has been writing and presenting for IDEA since 2002. She can get a fitness professional audience more engaged in the topics of biomechanics and physics than you could ever dream possible! She is an intelligent professional and creative teacher, as well as a generous and delightful human being.”

Sandy Todd Webster, Editor in Chief at IDEA Health & Fitness Association